High Fats, High Sugar, Big Brands and Bigger Conversations | England

Name: High Fats, High Sugar, Big Brands and Bigger Conversations | England
Start: 2026-06-17T08:30:00+0000
Location: The Pregnant Man

England

A fireside chat with senior brand leaders on navigating HFSS regulation, marketing constraints and changing consumer expectations - with practical lessons for any marketer facing disruption and change.

8:30am to 10:30am // 17 June 2026

As HFSS and LHF regulations reshape the marketing landscape, brands are being forced to rethink how they innovate, communicate and grow. Traditional routes to consumers are becoming more restricted, public scrutiny is increasing, and marketers are having to find new ways to build brands while remaining commercially successful.

So how do brands continue to thrive when the rules change?

Join Sophie Devonshire, CEO of The Marketing Society, in conversation with Nicola Matthews, UK & Ireland Marketing Director at Tony's Chocolonely, and Harry Dromey, Head of Brand Marketing at Domino's, as they share candid, first-hand experiences of adapting to HFSS regulation in real time.

Drawing on two very different brand perspectives - a challenger brand and an established market leader - they'll discuss how restrictions have affected media, social, influencer activity, product innovation and brand strategy, and the practical steps they've taken in response.

Sophie Devonshire

Sophie is an experienced business leader, entrepreneur, marketer and bestselling author who has worked in and with multinational companies, successful start-ups and agencies. An ‘...

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Harry Dromey

Harry has been Marketing Director of Domino's UK for four years. Recently crowned The Marketing Society's Brand of the Year, under his leadership Domino's has...

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Nicola Matthews

Nicola Matthews aka Countess of Cocoa is the UKI head of marketing for Tony’s Chocolonely. She’s been at the brand for 7 years since they...

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Venue

The Pregnant Man
40 Chancery Lane
London
WC2A 1JA

Date

17 June 2026

Time

8:30-10:30am

Dress Code

Smart Casual

Together, they'll explore:

What HFSS and LHF restrictions mean in practice and how they're changing marketing activity Why constraints can drive creativity rather than limit it How Tony's Chocolonely has adapted its influencer, community and brand-building strategy How Domino's is balancing product innovation, communication and reformulation to remain competitive The growing importance of distinctive brand assets when marketers can't always show or say what they once could How teams are building agility, resilience and confidence amid ongoing regulatory change The role of responsible marketing and why working within both the letter and spirit of regulation matters Why keeping the consumer at the centre remains the most important principle of all

Beyond the specifics of HFSS, this conversation will offer broader lessons on leadership, adaptability and responding to change under pressure. Expect an honest discussion about what's working, what's proved harder than expected, the commercial realities behind the decisions, and the lessons these brands are taking forward.

The session will be followed by an audience Q&A (come armed with your questions!), giving you the opportunity to dig deeper into the challenges and opportunities facing brands operating in an increasingly regulated environment.

Whether you're working in food and drink or facing disruption in another sector entirely, you'll leave with practical ideas on how to turn constraints into opportunities, build stronger brands and teams, and lead with confidence through uncertainty.

What to expect

Creativity Through Constraint

Discover how leading brands are turning regulatory restrictions into opportunities for innovation, stronger brand-building and new routes to growth.

Leading Through Change

Hear how senior marketers are navigating uncertainty, empowering teams and building agility in the face of evolving regulations and market pressures.

Building Brands That Last

Learn why community, distinctive brand assets and long-term brand investment are becoming even more important when traditional marketing channels are restricted.

Connections & Collaboration

Join fellow members for an open discussion, sharing experiences, challenges and ideas on responding to change and driving growth in a more complex environment.

TICKET & PRICES

INDIVIDUAL MEMBERS

Your ticket is included in your membership, please make sure you are logged in and then click on Book your ticket at the top of the page.

BUSINESS TEAM MEMBERS

This event is included in your membership, please make sure you are logged in and then click on Book your ticket at the top of the page.

NOT YET A MEMBER?

Our events are predominantly for our members but please register your interest (via the button at the top of the page) and one of our team will be in touch to confirm if a place is available.

CPD Learning Objectives

HOURS

0.35 hours This session qualifies for 0.35 hours of self-declared CPD learning. Please check with your professional body if this activity qualifies under your scheme and retain this summary as confirmation for your CPD records.

By the end of this session, participants will be able to: 1) Understand the impact of HFSS regulations on product development, marketing strategies, and brand positioning within indulgent food categories. 2) Evaluate real-world brand responses to HFSS legislation, including reformulation, portfolio adjustments, and commercial trade-offs. 3) Analyse evolving marketing approaches and identify how brands are adapting their messaging and channels in a more restricted regulatory environment. 4) Assess strategic decision-making under pressure, recognising the balance between commercial performance and responsible marketing practices.

5) Identify key challenges and opportunities faced by brands operating within HFSS constraints, including what has been effective and what has proven difficult. 6) Apply insights to future planning, enabling more resilient and compliant brand and business strategies in a tightening regulatory landscape. 7) Engage in informed discussion and knowledge-sharing with peers to explore practical solutions, challenges, and collaborative approaches to HFSS compliance.

What are the nearest transport links?

Tube: Nearest tube station is Chancery Lane (4 minute walk)

Overland train links: Farringdon is a 15 minute walk (Overland and Elizabeth line), City Thameslink is a 10 minute walk, Waterloo is a 25 minute walk.

Bus: Holborn High Street is an 8 minute walk away with lots of bus route options available.

Will food be served?

Yes, please join us for pre-event for breakfast and refreshments.

Do you offer discounted or special tickets for people currently between roles?

Yes - we offer a limited number of Sospeso tickets for individuals who are between roles and exploring their next steps. If this applies to you, please don’t hesitate to get in touch.