Celebrating a decade of bold marketing leadership in the UAE

2026 marks a landmark moment for The Marketing Society GCC as we celebrate 10 years of inspiring, challenging and championing marketing excellence in the UAE. To honour a decade of progress, ambition and vibrant community, we are bringing our flagship Annual Lecture to the region for the very first time.

To mark this special GCC edition, we are thrilled to welcome one of the industry’s most respected and provocative voices: Mark Ritson. Mark is a renowned marketing expert, celebrated professor, columnist and consultant to some of the world’s most iconic brands. Known for his sharp insight and straight-talking style, Mark will share candid lessons from his career, reflections on leadership, and the realities of marketing at the highest level.

The evening will celebrate the Society’s journey over the past decade, recognising our founding Members, Board Members, partners and the initiatives that have shaped our community – and bringing together the people who have made the last 10 years what they are. It promises to be a night that reflects on where we’ve been, celebrates how far we’ve come, and looks forward to where we’re heading next.