Creativity still does the heavy lifting.

We are bringing back Cannes Lions Unpacked for its fourth edition, in collaboration with LIONS.

Once again, we will take the most important conversations and work from Cannes Lions and translate them for leaders operating in Asia, offering a considered view of what is shaping brand growth right now rather than a highlight reel or a list of trends.

This year, we are joined by IAA again as we bring the industry together in one room, with different markets and roles represented, but shared challenges at the centre of the conversation.

Why attend

Creativity is under more pressure than ever to prove its value, as budgets tighten, teams are stretched, and expectations continue to rise, while even with AI changing how work gets done, the hardest decisions in marketing still rely on human judgment, taste, and leadership.

This session is designed for marketing leaders who want clarity rather than noise and who are looking for perspectives they can actually apply in their day-to-day roles.

You will leave with practical examples of creative work that has delivered measurable business impact, a clearer view of what senior leadership is backing today and questioning right now, honest perspectives on how teams are briefing, evaluating, and moving work forward, and a grounded understanding of what creativity means in Asia today and what is likely to matter next.

No fluff and no overstatement, just useful conversations and takeaways you can apply back at work.

Stay tuned for the full agenda and speakers lineup.