Psst. Is your brand showing up loudly enough in the new era of customer engagement?

For this exclusive Changemakers Club, with our partners Accenture Song, we will be exploring how Generative Engine Optimisation (GEO) is just the tip of the iceberg, because its effects ripple across the entire commercial organisation. Beyond marketing, it influences brand trust, reputation management, competitive positioning, customer experience, data infrastructure, and even how teams collaborate to stay relevant in an AI-driven landscape.

The risk is clear: if AI can’t see you, neither can your customers. Optimising for AI search is just the starting point in a future where the entire journey, from research to purchase, could be carried out by a customer’s AI agent. The challenge is making sure your brand stays visible, relevant, and trusted in that world.

With news of ChatGPT in the US rolling out instant checkout, it won't be long before it impacts the commerce experience in UK. This shift will be seismic.

What is the Changemakers Club?

The very essence of The Marketing Society is the opportunity to make connections and have meaningful conversations, and we know it helps to be inspired by others and to be part of a community of Changemakers. That’s why we created this exclusive, little club; an opportunity to relax with smart, like-minded peers and use our collective experiences to do good and make positive change. 

Please note: This is an invitation-only event open to brand-side members.