Inspiration: Digital Day 2025 | Singapore

The trends, tech, and transformation shaping the future of marketing.

Save the day for something different, we’re bringing The Digital Day Conference to Singapore for the second time, after a great launch in the region for 2024 and following a successful run across our Scotland, England and UAE hubs.

Marketing is evolving at an unprecedented pace. Technology, AI, data, and new digital capabilities are unlocking fresh opportunities—but how do you cut through the hype and focus on what really matters?

Digital Day: Now & Next gives marketers actionable inspiration—a clear understanding of what you need to know and do now, and how to anticipate and prepare for what’s coming next. Through practical conversations, we’ll bring together Change Leaders, industry leaders, and experts who are shaping marketing’s digital and technological evolution whilst redefining business, brand growth, and customer experience.

What to Expect

• Now: The strategies, tools, and skills making an impact today—what’s working, what’s not, and what you need to do right now.
• Next: The shifts in AI, automation, tools, data, stories of transformation and creativity that will shape the future—so you can stay ahead.
• Expanding Perspectives: Real stories of how great marketers are using technology to drive business, customer centricity, and meaningful impact.
• Actionable Takeaways: No jargon, no fluff—just real-world insights you can apply immediately.

Why should you attend this event?

Join us for a morning of much-needed connections, thought-provoking conversations and insightful talks.
We know how busy marketers are, so we have power-packed the morning with a mix of presentations, panels, and opportunities to meet and connect with other marketers, designed to inspire and challenge you.

Read key takeaways from our 2024 event here
 

Our speakers

The Final Agenda
 

• FRAMING THE CHALLENGE: Breaking the Performance Addiction

The Brand vs. Performance dilemma — what we’re getting wrong, and how to reset for bigger ROI, influence, and impact.

Presented By:
> Nikki Taylor, Marketing & Communications Director, APAC - Analytic Partners
 

• CREATIVITY UNPACKED: The Science of Stickiness - The APAC Playbook for Brand Impact & Winning the Feed

What makes brand creative actually work in APAC? We’ll unpack the playbook—attention, insight, and consistency—backed by winning campaigns and consumer data.

Presented By: 
> Rivesh Misra, Human Insights Director - The Coca-Cola Company
> Gayatri Srikant, Regional Managing Director, SEA - Toluna
 

• CULTURE REDEFINED: Cracking the Culture Code

What brands are thriving? Those that embed themselves into culture and not just 'running ads'. We'll examine brands that have cracked the code—from shaping subcultures to leveraging regional nuance—and how marketers can shift from chasing clicks to building long-term cultural equity.

Presented By:
> Quark Henares, Founding Partner - SAYA
> Grace Astari, Creative & Culture Director, APAC Innovation, Global CEO - Diageo
> Alexander de Leon, Group VP - PropertyGuru
 

• MEDIA REALITY CHECK: The Digital Advertising Debate - Big Questions. Straight Answers. Your turn to weigh in.

A real-time debate on digital’s toughest questions. We'll dive into the real challenges and opportunities around Digital Marketing using 'live audience polling', expertly moderated by Integral Ad Science (IAS). As you weigh in and vote on the range of hot topics we'll present, our panel of experts will react in real time, offering their perspectives and pushing the conversation forward. Come curious. Leave energised.

Presented by:
> Laura Quigley, Senior Vice President, APAC - Integral Ad Science (IAS)
> Zoheb Gafoor, Head of Operations APAC - Hearts & Science
> Asha Gourinath - Head Of Growth | Performance Marketing & Paid Media for South East Asia - Grab
 

• PLAY TO WIN: Gaming Matters

We'll explore the convergence of gaming, media, and technology — and why gaming is now a critical arena for brands. We’ll unpack what makes gaming partnerships succeed (or fail), plus share how to collaborate authentically to engage the next generation of consumers.

Presented by:
> Jasper Donat, Co-Founder & CEO - Branded
> Iciri Rai, APAC Sponsorship Director - Mastercard
> Jasmine Loh, Partnerships Manager, South Asia - Activision Blizzard
 

• GUT VS. GROWTH: The Art and Science of Data

In an industry where data is king and AI is reshaping the rules, marketers still fall back on gut instincts — sometimes for better, often for worse. This session explores the emotional biases that drive media decisions, even when the data tells a different story. We’ll use retail media — one of the most high-growth, underutilized opportunities — as a lens to explore this tension. 

Presented by:
> Genelle Hung, Country Manager, SEA - PubMatic
 

• AI AMPLIFIED: Your Future Customer isn't Human

What happens when bots scout, evaluate and buy with zero human involvement? This talk reveals the mega forces behind the AI agent shift and equips marketers to think about the 'real intelligence' of AI and how its is transforming purchasing for the future, plus we'll reveal the first steps for agent optimisation in the age of invisible customers.

Presented by:
> Dominique Rose Van-Winther, Chief AI Evangelist, Final Upgrade

 

THE DETAILS

Date: Tuesday 6 May
Time: 8.30am-1.00pm SGT (includes Lunch from 12pm)
Venue: National Gallery, Singapore

Headline Partners:

BOOK YOUR PLACE NOW!

Who can attend this event?

• Members: This event is complimentary as part of your membership, book now to reserve your place. You may secure your place by logging into your membership portal. 
  >>> If you are having trouble logging into your membership portal, please reset your password here: https://www.marketingsociety.com/login/forgotten
  >>> If you are yet to set up your membership portal, please set it up here (using the email address at application): https://marketingsociety.com/login/initial
  For any questions, please email [email protected]

  Non-Members: Our events are designed for our members as an opportunity to learn, be inspired and to meet and connect with like-minded individuals across the marketing landscape. If you are interested in joining us for this event and to experience the value our membership can offer, please email [email protected] with your interest (please confirm name, company & job title). Please note this option is only available to non-members who haven't attended an event in the last 12 months and are senior brand side marketers (no sales roles).