Grace Astari is an award-winning creative strategist known for shaping some of the world’s most iconic consumer brands. As Diageo’s inaugural Creative & Culture Director for Innovation, she leads ground-up ideation across the company’s global portfolio — from legendary names like Johnnie Walker to first-of-their-kind ventures, such as Yuntuo, Diageo’s pioneering single malt distillery in China. With nearly two decades of experience across APAC and the US, Grace helps define what the world drinks next, crafting products, experiences, and partnerships that blend cultural edge with commercial impact. Outside the drinks world, she explores emerging frontiers through her Web3 collective UNTAM3D, AI-powered creative tools, and global art scouting.