Inspiration: Inspiring Minds #1 | Scotland

Name: Inspiration: Inspiring Minds #1 | Scotland
Start: 2026-03-25T12:30:00+0000
Location: The Royal College of Surgeons

Scotland

12:30pm to 3:30pm // 25 March 2026

Inspiring Minds is a half-day learning experience designed to strengthen strategic influence, sharpen decision-making and deepen the impact marketers have within their organisations. For Members, by Members.

Our first Inspiring Minds session of 2026 will look at Influence That Matters: Building Brands, Strategy and Better Decisions - a highly practical half-day learning session designed for marketers who want to strengthen their strategic influence and drive better outcomes in complex environments.

The event brings together senior expertise from across financial services, B2B and leadership coaching. Attendees will leave with clear frameworks, practical tools and renewed strategic confidence to ensure brand and strategy genuinely shape business decisions - not just communications.

Gill Wylie

I deliver the strategic leadership needed to help brands find new ways to get noticed. Honing in on the creative leaps that’ll connect with audiences...

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Lorna King

With almost 20 years of strategic marketing experience, Lorna brings expertise spanning client-side, agency, and start-up environments, across both B2B and B2C markets. As Head...

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Lisa Hopper

Lisa Hopper ECPC, PCC is a certified Personal and Leadership Coach, best-selling author, and creator of The Truly You Method™. She has worked with leaders...

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Venue

Symposium Hall, The Royal College of Surgeons, Hill Square, Edinburgh, EH8 9DR

Date

25 March 2026

Time

12:30pm - 3:30pm

Dress Code

Casual

what to expect

Session One

Gill Wylie, Brand Strategy Lead, NatWest, opens the session with a strategic exploration of brand as a business asset, sharing client- and agency-side perspectives on how brand platforms are built, defended and activated beyond advertising to influence culture, behaviour and customer experience.

Session Two

In the second session, Lorna King, Head of Marketing at Hymans, will focus on the realities of strategy under pressure in complex, regulated and functional categories. Drawing on real-world experience, they will explore how marketers can create meaningful differentiation, balance long-term brand ambition with short-term commercial demands, and apply AI in practical, value-adding ways to support insight and decision-making.

Session Three

The final session, led by Lisa Hopper (ECPC, PCC), Founder of The UK School of Coaching & Self-Mastery, addresses the often-overlooked capability of better thinking. Participants will learn techniques to improve decision-making, navigate assumptions and group dynamics, and increase influence in high-stakes conversations.

Tickets & Prices

Individual Members

This event is part of your membership. Please log in to book your ticket.

Team Members

This event is part of your membership. Please log in to book your ticket.

Non Members

Members of The Marketing Society get priority booking. Bookings for Non Members will open at the end of February for £85 + VAT.

Who should attend?

This event is best suited to mid-to-senior level marketers who have responsibility for shaping strategy, influencing stakeholders and making high-value decisions, rather than purely executing activity. For example: - Senior Marketing Managers and Heads of Marketing looking to strengthen their strategic influence internally - Brand and Strategy Leads responsible for positioning brand as a commercial asset - Client-side marketers working in complex, regulated or functional categories (e.g. financial services, B2B, professional services) - Agency strategists and client leads partnering with senior clients and navigating long-term brand decisions - High-potential future leaders transitioning from delivery into broader commercial and leadership roles