With almost 20 years of strategic marketing experience, Lorna brings expertise spanning client-side, agency, and start-up environments, across both B2B and B2C markets. As Head of Marketing at Hymans Robertson, a century-old financial services consultancy, she leads initiatives across strategy, brand, and proposition campaigns. Previously Lorna spent over a decade at Lloyds Banking Group, where she held a variety of Marketing and Digital roles. A graduate of Edinburgh Napier University with a Postgraduate Diploma in Marketing, Lorna’s career began in travel and tourism, then onto agency-side, before moving into client-side financial services roles.

 Edinburgh born and bred (but a keen traveller), Lorna now lives just outside the city with her husband, two young daughters, and their 12-year-old Golden Retriever