Our next Inspiring Minds session will be in the form of a webinar... A digital event that will help you understanding what drives decisions in marketing.
This one - hour webinar with Richard Shotton, Founder of Astroten, will give you an introduction to the field of behavioural science as it applies to marketing, using a simple framework to make sense of academic findings.
We’ll cover some of the classic experiments that reveal the fascinating ways in which the human mind makes decisions about behaviour, as well as new and lesser-known research that will give you the edge.
You’ll leave the session filled with:
- New ideas for creative
- Effective approaches to your brief
- An understanding of why your ideas will work
This webinar session will be chaired by Ian Greenhill, Co-founder and Managing Director of Studio Something and MSS Advisory Board Member.