Richard Shotton

Richard is the author of The Choice Factory, a best-selling book on how to apply behavioural science to advertising. The Choice Factory was voted best sales and marketing book at the Business Book Awards in 2019.
Richard started his career in marketing 20 years ago, working with brands including Coke, Lexus and comparethemarket. In 2019, he founded Astroten, a company that helps brands use behavioural science to solve marketing challenges.