Richard Shotton

Founder of Astroten

Richard is the author of The Choice Factory, a best-selling book on how to apply behavioural science to advertising. The Choice Factory was voted best sales and marketing book at the Business Book Awards in 2019.
Richard started his career in marketing 20 years ago, working with brands including Coke, Lexus and comparethemarket. In 2019, he founded Astroten, a company that helps brands use behavioural science to solve marketing challenges.

There’s not a brand out there that would want to be judged as mediocre. But how best to communicate quality?
Perhaps advertising’s biggest challenge is what I would call the Mandy Rice-Davies problem. Not familiar with Mandy? Well, let me
In this workshop we'll explore the psychological shortcuts that influence consumer decision-making.

This one hour webinar, with Richard, Founder of Astroten, introduces you to the field of behavioural science as it applies

Anyone who works in marketing is in the business of influencing decision - how can you do that...