What to Expect

• Now: The strategies, tools, and skills making an impact today - what’s working, what’s not, and what you need to do right now.
• Next: The shifts in AI, automation, tools, data, stories of transformation and creativity that will shape the future so you can stay ahead.
• Expanding Perspectives: Real stories of how great marketers are using technology to drive business, customer centricity, and meaningful impact.
• Actionable Takeaways: No jargon, no fluff just real-world insights you can apply immediately.

THE AGENDA

THE NOW – The CMO Tension: Cutting Through Complexity to Drive Growth in APAC

The Speakers: Olivier Kuziner, Managing Partner, APAC, Ekimetrics + Edward Bell, General Manager Brand, Insights and Marketing Communications

The Synopsis: Marketing has never been more complex, and neither has decision-making. Drawing on insights from The CMO Tension, a new report by The Marketing Society in partnership with Ekimetrics, this session explores how CMOs across APAC are navigating organisational silos, data overload, and increasing pressure to prove impact.

The Takeaway: This session gives marketers a clearer understanding of where complexity is really coming from, and practical ways to simplify decision-making, build confidence, and drive growth more effectively within their organisations.

THE SHIFT – Proof of Human: Marketers vs. Consumers on AI

The Speaker: Andreas Krasser, CEO, Omnicom Advertising

The Synopsis: While the marketing world is obsessed with AI-generated content, consumers are increasingly rejecting it. They crave proof of human involvement. They want to know that what they're engaging with came from a real person - someone who thinks and feels.
In this live, audience-led session, Andreas will moderate a discussion exploring the gap between how marketers view AI content and how consumers actually respond to it.

The Takeaway: This session challenges marketers to re-evaluate their AI enthusiasm through their consumers' eyes, and asks the hard question: are we solving for ourselves or for them?

THE NEXT – From AI Potential to Marketing Reality: What Comes Next

The Speaker: Meta, TBC

The Synopsis: As AI reshapes marketing, the question is no longer what it can do, but how marketers are responding in practice. This session shares a forward-looking perspective on what’s changing in how brands connect with consumers, where investment is shifting, and how marketers can turn AI into a meaningful opportunity.

The Takeaway: A clear view of what’s changing in practice, and what marketers should be doing differently to turn AI into real impact.

Did you notice the name change?

We’ve renamed Digital Day to Navigate: Now & Next because the original name no longer reflects what this event has become. Digital Day suggested a focus purely on digital channels and tactics, but this event has always been about much more than that. Navigate: Now & Next better captures our focus on technology and digital trends in their broadest sense, from AI and data to emerging platforms and technological transformation. It’s about helping marketers navigate the now and the next of technology to drive business impact, for marketers who mean business.