Scotland: Industry Insights AdSmart from Sky

Our Industry Insights programme is designed to provide Marketing Society Scotland members with an opportunity to gain insights into different industries, organisations and disciplines.

Join us for our final Industry Insights event of the year on Thursday 5 December at Dovecot Studios in Edinburgh where our hosts AdSmart from Sky will share insights on the power of TV advertising. 

TV is still exciting, relevant and engaging and has the ability to bring a brand to life. The average viewer watches over 3 hours 30 minutes each day so it remains a great platform for brands and businesses to showcase their campaigns. 

For those of you who aren’t familiar with AdSmart, it's a new approach to TV advertising from Sky. Different ads can be shown to different households watching the same programme, meaning brands and businesses can now advertise on national channels, but to relevant audiences. 

This session will cover; creating a brand identity, advising on the creative process, creating high quality video content and the power of TV using AdSmart from Sky. The event is suitable for those experienced or new to TV advertising.

Chaired by Elly Harron of AdSmart from Sky, speakers are:

• Andy Glidden, MD and Creative Director, Glidden Design 
• Daniel Hearn, CEO & Founder, Treacle 
• Victoria Watson & Rhona Drummond, Co-owners, Eyebolls 
• David Sanderson, Head of AdSmart Local & Development at AdSmart from Sky

Format
3.30pm - arrival
3.50pm - welcome by Chair
4pm-5.25pm - speaker presentations
5.30pm - drinks & canapés, networking 
7pm - event close
 

The event is free to members who have priority booking for two weeks. Non members can also attend for £35 + VAT and are able to register interest online now. 

As our Industry Insights sessions tend to sell out, we encourage you to book your place soon.