Gregor Hollerin

Gregor is co-founder of Story Shop, an earned-first PR agency built around a live newsroom model.

A former journalist, he specialises in finding and shaping stories that land, combining editorial instinct with creative execution to help clients punch above their weight.

Since its founding in 2020, Story Shop has become one of The Drum’s Top 100 independent agencies in the world, and PRCA’s medium-sized agency of the year, delivering campaigns that generate national and international coverage across broadcast, print and online.

Gregor works closely with founders, brands and organisations to turn moments into movements, and is a strong advocate for a more editorial, story-led approach to marketing.