Inspiration: Trendspotting #1 2026 | Scotland

Trendspotting brings The Marketing Society’s community together to explore the forces shaping marketing today. In a landscape where strategy and creativity are no longer separate conversations, this event examines how the two combine to drive stronger thinking and more effective work.

Through insightful talks and honest discussion, speakers will unpack the cultural, commercial and creative tensions facing brands, and how marketers can respond with clarity, courage and optimism.

Designed to spark fresh perspectives and practical takeaways, Trendspotting equips marketers with the insight they need to stay ahead, make better decisions and deliver work that truly resonates.

Programme launching soon. Members - you can book a spot now for free as part of your membership.