Kate Fenton

Kate Fenton is a shopper marketing enthusiast, happiest when decoding what makes people stop, stare and put something in their basket. A former journalist and copywriter, she has been professionally nosy and mildly obsessed with words ever since. After moving into Client Service roles in some brilliant agencies, Kate co-founded Multiply in 2003 with a mission to do agency life differently. Today, she leads the Shopper expertise within a talented Edinburgh-based team of 30, build shopper strategy and campaign activation across FMCG, beauty and healthcare brands (including Kenvue, Highland Spring, Vimto, Tayto & Nestle Purina to name drop a few). She brings sharp thinking and is not afraid to use a bad pun.