Hannah Hattie Matthews is responsible for developing strategic relationships with brands at ScienceMagic Inc, a creative company which connects brands to their communities, working with the likes of Brompton, eBay and LVMH. She is a former Managing Partner of Karmarama, the first creative agency to became part of Accenture. Hattie is particularly interested in tech for good and loves bringing her marketing expertise to help advise start-ups in this space – and is a non-executive director of Eargym, an app which helps improve hearing health. She is a regular speaker at conferences including SXSW, Cog-X, Silicon Beach and Ad Week on marketing, brands and technology – and has recently returned from SXSW 2023.