Interview with Chris Batchelor

Briefly tell us a little about yourself and what your role involves as Director at Muckle Media?

Been at the agency for 2.5 years after living and working in London for over 10 years working at creative agencies on campaign activations across social and PR including Three Mobile, Vauxhall Motors and Disney. Job role at Muckle is overseeing client service and delivery, agency growth and day to day running of the agency.

What’s your golden rule - at work and in life?

Have fun and be kind 

What motivated you to join The Marketing Society Scotland Advisory Board?

Passionate about the industry and want to help as it continues to change. Want to help the industry promote greater diversity

In your opinion, what is the biggest challenge facing your industry today?

AI will continue to change the way we work, it is here to stay so need to learn to embrace it, however understand the threats it poses.

Which leader do you admire most and why?

Ted Lasso – cares for this team, listens and prepared to hear others thoughts and ideas, kind  

Why is being part of the Marketing Society important for your career?

Being inspired by incredible work and meeting like minded people  

What would be your one piece of advice to those just starting out in your industry?

Meet as many people as possible, and work on as many different projects as you can to get a range of experience

Tell us something that isn't on your CV

Outside of work usually found on a golf course, unfortunately my ability doesn’t quite match my enthusiasm