We are delighted to bring you a Member Interview with Hannah Pate, Senior Marketing Manager at Clean Digital.
What’s your golden rule?
Never stop testing, learning, and questioning your own assumptions.
Who has been your biggest influence and why?
My sister – she was an elite athlete who I always looked up to (and still do!). She taught me the value of hard work, determination, and willpower!
What is your most hated business expression?
“As per my email...”
What’s the smartest business idea you’ve ever had?
Launching The Digital Exchange event series in Edinburgh. Creating an open, collaborative space for local marketers to dive deep into search and paid social cut through traditional, stuffy networking and built a genuinely engaged community.
Which leader do you admire most and why?
Niche reference incoming! Aesha Scott (Below Deck Med – Chief Stew): She leads by lifting everyone up around her, turning high-pressure environments into supportive, positive spaces through kindness, empathy and relentless enthusiasm.
What is on your mind the most right now as a marketing leader?
Cutting through the noise of constant AI/tech trends to focus on what actually drives sustainable brand growth.
Why is being part of The Marketing Society important for your career?
It provides an inspiring community to connect with other forward-thinking marketing leaders in Scotland (and beyond!).
Why does marketing matter to you?
It drives real commercial growth while shaping how people experience and interact with brands every day.
Tell us something that’s not on your CV.
I once starred in a Japanese TV advert!
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