Scotland
Beyond the Algorithm
With AI dominating almost every conversation in the industry right now, it’s no surprise that it shaped much of the discussion at this year’s Navigate Now & Next.
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Member Interview with Olivia Dunbar
Member Interview with Olivia Dunbar, Events Marketing and PR Assistant, Digital Health and Care Innovation Centre
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If you want to make advertising great again, learn to Fink
Graham Fink's TheArtSchool proves that brutal, honest feedback from experienced creatives is still the most powerful creative education available.
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Member Interview with Lousie Killough
Member Interview with Lousie Killough, Executive Director, The Union
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Interview with Crawford Hollingworth
We caught up with Crawford Hollingworth ahead of his appearance at Navigate Now and Next Scotland on 23 April
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If AI’s the baseline, what's your differentiator?
Most marketing agencies have AI now, as well as every freelancer and every graduate. And that means AI capability is no longer impressive: it’s the bare minimum.
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Why I think “leadership compatibility” is like the early stages of dating
The article explores why working environments and cultural compatibility are a lot like the early stages of dating. Readers will learn why authenticity matters, how to spot the red flags, and why pretending never leads to a healthy match. It encourages both leaders and employees to recognise compatibility early and to walk away when it’s just not “the one.”
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How Mackie’s Built an Employer Brand Worth Celebrating
Mackie’s recent Employer Brand of the Year win is a clear reflection of its people-led approach.
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