Giles Lury spoke to best-selling author Cole Nussbaumer Knaflic about her new book “Storytelling with you: plan, create, and deliver a stellar presentation” 

Cole Nussbaumer Knaflic claims to be an introvert but you wouldn’t guess if you attended one of her inspiring workshops. She is eloquent, truly passionate about the power of good storytelling and, is a bundle of energy.

Building on her experience in analytical roles in banking, private equity, and at Google, she founded and became CEO of storytelling with data (SWD); a business that according to their website “helps people and organizations create graphs that make sense and weave them into compelling, action-inspiring stories”. 

She is the best-selling author of Storytelling with data: a data visualization guide for business professionals, and storytelling with data: let’s practice. And I caught up with her on a recent trip to London to talk to her about her new book.

Is there a story behind how you got into storytelling?

My background is in math. I always really enjoyed that space where you...