We are delighted to bring you a Member Interview with Edmond Lee, Marketing Director at Propelis, Marks & SGX Graphics.
What’s your golden rule?
Show up. Be on time. Consistency and respect are never out of style.
Who has been your biggest influence?
I don’t have one defining influence. I believe inspiration comes from many places, and there’s always something to learn from the people around us.
What is your most hated business expression?
“Game-changer.” It’s probably one of the most overused expressions in business. Not everything needs to change the game. Sometimes, just getting the game right is a great start.
What’s the smartest business idea you’ve ever had?
An eco-conscious, affordable co-living and co-working community away from the urban chaos. A place where people can work, live and connect while enjoying a more sustainable, balanced lifestyle. Less noise, more life.
Which leader do you admire most and why?
Lee Kuan Yew. His long-term vision, conviction and role in shaping Singapore’s development are remarkable. He demonstrated how bold ideas, when backed by decisive action, can shape a nation’s future.
What is on your mind the most right now as a marketing leader?
Growth. Both personal and organisational. It’s about pushing boundaries, unlocking new opportunities and making sure we’re not just keeping pace with change, but creating momentum of our own.
Why is being part of The Marketing Society important for your career?
It’s the people and the conversations. Being part of a community of like-minded yet diverse thinkers creates opportunities to challenge perspectives, exchange ideas and build connections that go beyond the boardroom.
Why does marketing matter to you?
Because marketing is so much more than communication. It’s a growth engine. When done right, it connects business ambition with human needs, turning ideas into impact and brands into meaningful relationships.
Tell us something that’s not on your CV
Young at heart, old soul. I have a soft spot for all things retro, especially classic BMWs. I’ve owned an E34 and an E39 5 Series, and if my wallet allowed it, I’d happily start a collection. I’m also a CrossFit regular, Monday to Thursday, religiously. Apparently, I enjoy a little nostalgia and a lot of pain.
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