The leadership programme makes its regional debut in Singapore on 15 and 16 October, and Members of The Marketing Society can save 10% on their place.

The Marketing Society welcomes new additions to its Singapore Board

Member Interview with Laurenz Koehler, Managing Partner Duxton Consulting Group.

This session explored what it takes to earn attention, build trust and leave a lasting impression. The strongest communicators know exactly what they want people to feel and do, then make every detail work towards that outcome. The message was clear: credibility must be earned, ideas must be interesting and being different matters more than simply being better. Because safe may be comfortable, but it is rarely memorable.

South Korean consumers, fed up of data breaches and fake reviews are demanding tangible "proof" before trusting hyped products, pushing brands to build verification and authenticity directly into the shopping experience.

Member Interview with Erris de Stacpoole, Public Relations Communications Specialist, Accenture Song 

Drawing on decades in television, Maz Farrelly shared practical lessons on capturing attention, building memorable personal and brand identities, and embracing boldness over mediocrity. She encouraged marketers to use AI as a tool rather than a substitute for creativity, arguing that the brands and people who stand out are those willing to be genuinely different.

Maz Farrelly challenged marketers to think like television producers by making every pitch, profile and interaction clear, distinctive and impossible to ignore. The session showed that standing out requires more than polished messaging or AI-generated content: it means knowing what you want, communicating a memorable point of difference and deliberately giving people a reason to keep listening.

Burnout, economic pressure and digital fatigue are reshaping daily life for Chinese youth. Today, cosy, low-pressure spaces such as craft circles and dazi buddying are making connection more modular, interest-led and easy to step into – less about commitment, more about emotional regulation.

The pace of digital and technological change has never been greater, bringing with it extraordinary opportunities to drive growth, build brands and deliver exceptional customer experiences. A summary of our global Navigate Now and Next series from five of our hubs.