A think piece by Unilever's Andrea Cappi on why with AI and fragmented audiences, true competitive advantage comes not from more data but from deeper human understanding.

A recent event in Sinapore looked at how Chinese brands have evolved from global challengers to market shapers and why they must now balance their cultural strength with the brand discipline and long-term equity for sustained global success.

BTS's comeback reveals something every marketer should pay attention to - as K-pop chases global scale, its most loyal fans are switching off. This piece explores what happens when brands sacrifice specificity for universality.

Leaders who thrive in today's world won't be those who move fastest, it'll be those who remain internally stable while navigating external chaos. This piece explores the pressure responses that derail leaders with practical solutions.

Tina Gupta's review of the recent Challenge and Change event reveals how in times of rapid change, senior leaders can navigate the uncertainty by shifting from reactive pressure and overwork to intentional leadership grounded in self-awareness and purpose.

Krishnan Manon reviews the recent Navigating Challenge and Change event with Yan Yi Chee who revealed how modern leaders can navigate our fast-paced world by focusing on self-awareness and internal clarity rather than simply pushing harder.

We’re excited to announce a new partnership between The Marketing Society in Singapore and Canvas8, who will join us as our official Culture Partner.

A review of the Connections & Conversations Balancing Tech & Touch Workshop in Singapore which revealed how tech should serve as a tool to enhance (not replace) the human qualities of empathy, storytelling and playful collaboration.

Lex Bradshaw-Zanger on why effective marketers need real-world customer experience not just platform knowledge or category enthusiasm to truly understand human behaviour and create strategies that drive genuine engagement and satisfaction.

The Changemakers Conference 2025 Singapore wasn’t just another talkfest of buzzwords and back-patting, it was a high-energy, profoundly human and occasionally uncomfortable call to arms with each speaker confronted big issues head-on.