B2B buying behaviour is changing, and fast. Today’s buying groups are more cautious, independent, and risk-averse than ever before, making the traditional, bottom-of-funnel marketing tactics less effective. A new article from INFUSE offers practical guidance to help marketers adapt to these shifts.

In today’s digital era, attention has become the rarest and most valuable commodity. We asked our Members what keeps them up at night and 69% of people in our first pulse survey with Play Verto said “winning attention”. So we asked Lex Bradshaw-Zanger to share his insight into navigating the short attention economy.

Details of the honest chat about something that doesn’t get talked about enough: how brands can really understand and connect with the next billion consumers in emerging markets. These consumers—mainly in parts of Asia, Africa, and Latin America—are coming online fast.

The Marketing Society welcomes new additions to its Singapore Board

A change in Chair as we look ahead to 2025, with ambitious plans, shaped and sharpened by our incredible Board in Singapore

A new white paper by Ekimetrics led Marketing Performance Hub Think Tank has gathered evidenced based insights and best practices for measuring the impact of marketing along the consumer journey.

Welcome to a new mini-series podcast from The Marketing Society In this new style format for us, we take conversations from our members and board...