Singapore
Navigate Now & Next 2026 - The Conversation Goes Global
The pace of digital and technological change has never been greater, bringing with it extraordinary opportunities to drive growth, build brands and deliver exceptional customer experiences. A summary of our global Navigate Now and Next series from five of our hubs.
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Navigate: Now & Next 2026 Singapore
Highlights and insights from Navigate: Now and Next 2026 Singapore. Fixing the organisation before chasing innovation. The discussions centred on organisational complexity as the real barrier to progress, with siloed teams, fragmented KPIs and disconnected systems consistently identified as the issue no amount of AI investment can fix on its own. The emphasis was on brand being built through experience rather than communication, discovery shifting decisively to social and creator platforms, and connected systems beating collections of disparate tools, with marketing success increasingly dependent on organisational clarity and integration rather than the technology itself.
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Earning brand loyalty amid uncertainty
As economic uncertainty reshapes spending habits, brands must earn loyalty through transparent pricing, tangible value and everyday convenience rather than relying on habit or discounts alone, insights from Canvas8
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The Machines Got an Upgrade. Did You?
Five sessions at Navigate: Now and Next 2026 Singapore delivered the same uncomfortable conclusion from five different angles: the bottleneck in marketing is no longer technology. It is us.
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Why Marketing’s Future Belongs to the Clear, Connected and Human
The companies that will win in marketing are not those with the most tools or the most data, but those that can cut through internal complexity, connect technology to real business outcomes, and keep human judgement at the heart of every decision.
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The Gap Is Not Capability. It is Architecture
An event takeaway from Navigate: Now & Next 2026 Singapore, exploring why the biggest marketing challenge of the AI era is not the technology itself, but how marketing functions are designed to use it
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The CMO Tension Report: Navigating growth across APAC's complex world
Fourteen senior marketing and business leaders across APAC share their honest perspectives on the tensions defining modern marketing leadership, from AI and measurement to brand building and organisational complexity, in partnership with Ekimetrics.
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Member Interview with Mah Min Erh
Member Interview with Mah Min Erh, Senior Director, GTM and Regional Hub, Palo Alto Networks
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Understanding APAC's Gen Alpha
Gen Alpha isn't just "skibidi" slang and screens. With nearly half of Gen Alpha in APAC, these savvy digital natives are already influencing household spending and developing dreams for the future. To win them over, brands must bridge the gap between virtual play and real-world aspirations.
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Breaking the ‘Sea of Sameness’: Why Marketers Must Rethink Media Mix, Measurement and Trust
Mediacorp's Jacqui Lim on the gap between what marketers know works - broad, omnichannel strategies - and what they actually do (defaulting to the same narrow, easy-to-measure performance channels) and what they need to do to address this.
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