Golin Asia Pacific's Darren Burns on why the spotlight at Cannes Lions shone firmly on Asia's creative power, from Indian Railways' Lucky Yatra to Singapore's Vaseline Verified, Asian brands are using creativity as a force multiplier.

Severine Vauleon former Global Brand Vice President at Unilever reviews Cannes Lions and discovered we all need to slow down to allow ideas to breathe, consistency is a new superpower and tech is just an enabler - plus there's a new set of capabilities Asian marketers should pay attention to.

As Lex Bradshaw-Zanger captured perfectly from our recent Cannes Lions Unpacked event in Singapore: "Marketing hasn't changed, but marketers must." The pace and scale have transformed dramatically, but the core remains rooted in consistent storytelling and strong creative platforms

The lights dimmed at Cannes Lions 2025, but the revelations from this year's festival continue to illuminate a fundamental shift in how great marketing actually works. Highlights from our Cannes Lions Unpacked session in Singapore.

The Meta Reels Impact Awards 2025 celebrate the most creative and impactful Reels campaigns across Southeast Asia and emerging markets. Open to brands, agencies, and creators, the awards recognise work that drives real business results through standout creativity.

B2B buying behaviour is changing, and fast. Today’s buying groups are more cautious, independent, and risk-averse than ever before, making the traditional, bottom-of-funnel marketing tactics less effective. A new article from INFUSE offers practical guidance to help marketers adapt to these shifts.

In today’s digital era, attention has become the rarest and most valuable commodity. We asked our Members what keeps them up at night and 69% of people in our first pulse survey with Play Verto said “winning attention”. So we asked Lex Bradshaw-Zanger to share his insight into navigating the short attention economy.

Details of the honest chat about something that doesn’t get talked about enough: how brands can really understand and connect with the next billion consumers in emerging markets. These consumers—mainly in parts of Asia, Africa, and Latin America—are coming online fast.

The Marketing Society welcomes new additions to its Singapore Board

A change in Chair as we look ahead to 2025, with ambitious plans, shaped and sharpened by our incredible Board in Singapore