Five sessions at Navigate: Now & Next 2026 Singapore delivered the same uncomfortable conclusion from five different angles: the bottleneck in marketing is no longer technology. It is us.

The companies that will win in marketing are not those with the most tools or the most data, but those that can cut through internal complexity, connect technology to real business outcomes, and keep human judgement at the heart of every decision.

An event takeaway from Navigate: Now & Next 2026 Singapore, exploring why the biggest marketing challenge of the AI era is not the technology itself, but how marketing functions are designed to use it

Fourteen senior marketing and business leaders across APAC share their honest perspectives on the tensions defining modern marketing leadership, from AI and measurement to brand building and organisational complexity, in partnership with Ekimetrics.

Member Interview with Mah Min Erh, Senior Director, GTM and Regional Hub, Palo Alto Networks

Gen Alpha isn't just "skibidi" slang and screens. With nearly half of Gen Alpha in APAC, these savvy digital natives are already influencing household spending and developing dreams for the future. To win them over, brands must bridge the gap between virtual play and real-world aspirations.

Mediacorp's Jacqui Lim on the gap between what marketers know works - broad, omnichannel strategies - and what they actually do (defaulting to the same narrow, easy-to-measure performance channels) and what they need to do to address this.

This article explores the viral TikTok "bebot makeup" trend is putting a spotlight on the Philippines' quietly booming beauty industry, which also signalling a broader shift in global beauty standards that brands should pay close attention to.

This piece from Tina Chu argues that AI's true value isn't cost-cutting efficiency it's unlocking previously unaffordable revenue strategies and a future of `bilingual' marketers who can orchestrate AI systems while retaining the human empathy and strategic direction.

A review of the recent Uncomfortable Conversations event which debated the notion that all media plans now look the same which concluded that with measurement bias towards digital, commercial incentives and declining full-channel planning expertise, unless we challenge this system, effectiveness will continue to suffer.