We are delighted to bring you a Member Interview with Shyam Sunder, Founder and CEO, the1collective
What’s your golden rule?
Passion must be matched with Compassion. In life and at work
Who has been your biggest influence?
My Dad. His passion for movies, music, food and travel has been the biggest gift and blessing in my life. His love and compassion for people especially those under privileged has been the biggest aspiration for me to follow
What is your most hated business expression?
‘That’s an easy quick fix”. Nothing of true value is simple or easy. Or quick
What’s the smartest business idea you’ve ever had?
The realisation that platform businesses are the future. You do not need to own anything to run a successful global business. the1collective is built on that idea
Which leader do you admire most and why?
Steve Jobs. His brilliance can be felt even today as we continue to experience and enjoy the greatest brand ever created in history – Apple
What is on your mind the most right now as a marketing leader?
This whole debate on AI vs Human. Man and Machine have and will co exist. Our future lies in the role we play and the value we deliver to work harmoniously with AI
Why is being part of The Marketing Society important for your career?
Its my second stint at the Marketing Society. This time am representing - the1collective -which I founded a year ago, is built to solve much of the pain of Marketers in the region. It’s how agencies will eventually look like in the future.
Why does marketing matter to you?
Marketing means everything to me. It’s a career chosen early in my life and has done wonders for me especially in the region. Just the idea of creating something out of nothing is what excites me the most about this profession
Tell us something that’s not on your CV
That am a walking encyclopaedia of movies. The Classics. Especially from the Golden era of the 50s. Own 100 of the greatest movies ever made in my personal collection at home. So over with some popcorn!
Not a member yet?
Now it's time for you and your team to get involved. Get access to world-class events, exclusive publications, professional development, partner discounts and the chance to grow your network.
Our Membership Speaks For Itself. Be part of it.
Become a Member
If you’d like to know more, please leave your details on the form below, and we can reach out to you.
Enquire here
