New GCC-Wide Charter launched by more than 300 senior industry professionals pledges to normalise and support mental health

Leading a growing marketing team is both a challenge and a privilege. It requires not only aligning people with goals but also mentoring, inspiring, and building a strong, adaptable culture.

In marketing, speed has always been part of the game. But in today’s world, where change change outruns us all, speed alone isn’t enough.

In nearly two decades of marketing leadership across Middle Eastern and global markets, I've built my reputation on doing what others said was impossible, from taking the first royal family member from the region to Israel, to creating publication

Marketers know this truth too well, you have about 2–3 seconds to make someone stop scrolling. If your reel doesn’t grab attention instantly, you’ve lost them to the next shiny thing.

In a marketing world obsessed with speed, true leadership means more than keeping up. Ishneet Kaur explores how stillness, flow, and coaching can empower leaders to guide change with clarity and intent.

Jonathan Hirasawa Ashton explores how AI is transforming marketing leadership, blurring lines between creativity, compliance and accountability, and why tomorrow’s most trusted brands will treat governance as a creative advantage.

In today’s fast-moving marketing landscape, true leadership isn’t about constant acceleration, it’s about setting a sustainable rhythm. This piece by Mia Esat explores how clarity, calm, culture, and purpose sustain performance at speed.

Amid rapid technological change, human qualities of authenticity, empathy and purpose remain the most valuable aspects of creativity, writes Vidya Manmohan, Founder of V4Good, advocating for meaningful work that respects craft and builds lasting positive impact.

As marketers we spend our working lives shaping brands but building your own personal brand is every bit as important.