What does it take to build a marketing and communications function from nothing, earn the trust of sceptical senior leaders and turn a regional idea into a global benchmark?

Member Interview with Sara Mohsen, Founder & Marketing Strategist, The Nudge Co.

Member Interview with Rasha Rteil, Independent Marketing Growth Advisor

Hadi Lotfi explores how AI is moving marketing beyond experimentation and individual tools toward connected workflows, stronger operating models and smarter decision-making that delivers real business impact.

Lex Bradshaw-Zanger on why the principles of physics offer a surprisingly useful framework for understanding how brands grow, customers choose and marketing works.

We are delighted to announce the shortlist for The Marketing Society GCC Awards 2026. Celebrating marketing driving growth.

Member Interview with Robert Mitchell, Managing Director, The Tribe

Member Interview with Hamish Millar, Global Luxury Marketing Director, Ex Pernod Ricard

Member Interview with Jessica Llarena, Mobile Ecommerce Leader, Ex Decathlon

Highlights and insights from Navigate: Now and Next 2026 Dubai. Building AI capability, not renting it. The discussions centred on listening before creating, with social intelligence, agentic operating systems and brand memory identified as the foundation no tool alone can replace. The emphasis was on personalisation over averaging, premium environments outperforming generic reach, and the traditional funnel giving way to single-moment, creator-led journeys, with marketing success increasingly dependent on judgement and structure rather than the technology itself.