Member Interview with Namita Ramani, Founder and CEO, Above Digital

Member Interview with Shyam Sunder, Founder and CEO, the1collective

Member Interview with Lana Bdeir, Chief Growth Officer, M+C Saatchi

This articles by Manesh Murthy explains how AI is triggering a shift in marketing, enabling smaller, smarter agencies to expand into full business impact while delivering faster, cheaper, and more integrated solutions.

This article looks at how AI is a curator of existing brand reputation rather than a creator, meaning organisations must focus on strengthening their external signals and test at scale to understand how they're being represented in AI outputs.

AI in CX should focus on adapting experiences to individuals in real time, not just automating content at scale, according to Darius LaBelle in this article.

In this article Ramblin' Chick's Ebaid Albast argues that AI shouldn’t be used to generate content, it should be used to pressure-test thinking, so humans can build sharper, more distinctive brands instead of faster, more forgettable ones.

Member Interview with Anam Amin, Head of Marketing

Member Interview with Julia Galina, Chief Growth and Marketing Officer

In the race to move faster and do more, creativity is often what quietly shrinks first. This article from Layal Baaklini explores why that happens and how we as leaders can bring creativity back to full size. You’ll learn five simple ways to protect creative energy and help your team think bigger again.