UAE

15 Senior Women Selected for Inaugural Leadership Accelerator by Think Equal

The Marketing Society UAE has announced the 15 outstanding candidates chosen for the first cohort of The Leadership Accelerator by Think Equal, following a rigorous multi-stage selection process.
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Preparing for Ramadan with precision, purpose and presence

A new report by The Marketing Society in partnership with The Trade Desk and Campaign Middle East reveals how brands and business's should adapt their strategies during the Holy Month of Ramadan.
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The Repackaging Revolution: How Marketers Create Value From Thin Air

A review of Rory Sutherland's session at The Changemakers Conference 2025 UAE in which he argues that marketers must stop defining themselves by tactics and start demonstrating their strategic value by creating value through reframing problems, not just executing campaigns.
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The Changemakers Conference 2025 in The UAE

A roundup of The UAE Changemakers Conference 2025 which reveals how leaders can navigate current challenges by leveraging marketing thinking, mastering existing tools over chasing innovation and creating value through perception and authenticity.
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From Setback to Startup Success: The Humantra Journey

Insights from Humantra's Charlie Wright's session at The Changemakers Conference UAE 2025 - a very open and honest account of the failures, learnings and sheer determination that led to his success.
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Build to Endure: Sustainability is the New Business Imperative

A review of the panel discussion at the Changemakers Conference UAE 2025 which included insights and advice from experts from marketing, infrastructure and finance.
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The Changemakers Conference 2025 UAE

Shamia Abdul Aziz reviews the 2025 UAE Changemakers Conference a day packed with fresh perspectives, bold ideas and deeply human stories.
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Marketing and Communications Industry Bodies Collaborate to Launch Mental Health Charter

New GCC-Wide Charter launched by more than 300 senior industry professionals pledges to normalise and support mental health
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Leadership Lessons

Leading a growing marketing team is both a challenge and a privilege. It requires not only aligning people with goals but also mentoring, inspiring, and building a strong, adaptable culture.
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Agility: The True Superpower of Modern Leadership

In marketing, speed has always been part of the game. But in today’s world, where change change outruns us all, speed alone isn’t enough.
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