Jonathan Hirasawa Ashton
Head of Marketing & Communications , KROHNE
Head of Marketing & Communications, KROHNE Middle East & Africa
Marketing | Law | Technology | Governance | Sustainability
Jonathan Ashton is a marketing and communications leader who bridges the worlds of brand, technology, and governance. With over two decades of international experience, he has built a career at the intersection of storytelling, systems thinking, and strategic transformation.
As Head of Marketing and Communications for KROHNE Middle East & Africa, Jonathan leads regional strategy for one of the world’s most respected industrial measurement technology companies. Based at Expo City Dubai, he has played a key role in positioning KROHNE as a trusted partner in the energy transition — from hydrogen and CCUS to water management, data centres, and decarbonisation technologies.
A passionate advocate for marketing’s evolving role in corporate leadership, Jonathan explores how AI, data, and digital governance are reshaping brand reputation and stakeholder trust. His thought leadership sits at the crossroads of communication and compliance, examining how marketers must adapt to new regulatory frameworks — from ESG disclosure rules to AI ethics, privacy law, and intellectual property protection.
Alongside his corporate role, Jonathan holds an LLM in Technology Law from Queen Mary University of London, building on an MA (Hons) in Classics and a Postgraduate Diploma in Marketing. This academic foundation underpins his belief that effective leadership combines analytical rigour with creative empathy — and that the future of marketing belongs to those who can translate complexity into clarity.
His work increasingly focuses on governed creativity: helping organisations communicate with purpose and precision in a world where AI blurs the boundaries between information and influence. Through industry forums, marketing societies, and sustainability networks, he advocates for ethical, informed, and interdisciplinary marketing leadership that aligns reputation with responsibility.
