Driving to work one morning, I was tuned into Dubai Eye’s Business Breakfast as a cybersecurity analyst unpacked a sophisticated SharePoint vulnerability exploited by state-linked hackers. What struck me wasn’t just the technical complexity; it was the fact that AI had powered both the attack and the defence. That moment crystallised something I’ve been sensing for a while: the speed and intelligence that define today’s cyber conflicts are the same forces reshaping marketing leadership. Reputation no longer evolves over quarters or campaigns. It’s rewritten in minutes by algorithms, automated sentiment, and regulatory expectations that are tightening around every public statement a brand makes.
Jonathan Hirasawa Ashton explores how AI is transforming marketing leadership, blurring the lines between creativity, compliance and accountability.
To read the full article, Members please log in.
Members only
Not a member yet?
Want to read more of this article and others? Become a member today.
Already a member?
Sign in with your membership details to continue reading this article.