Leading a growing marketing team is both a challenge and a privilege. It requires not only aligning people with goals but also mentoring, inspiring, and building a strong, adaptable culture.

So. Much. Overwhelm. There’s no doubt about it… the world’s a bit of a mess right now. Politics. The economy. War. Division. AI apparently coming for our kids. And trading conditions? Absolutely brutal.

Navigating a world of economic uncertainty. Encouraging innovation whilst maintaining operational efficiency. Adopting and adapting to the brave new world of AI and digital transformation. Dealing with the complexities of hybrid working.

In marketing, speed has always been part of the game. But in today’s world, where change change outruns us all, speed alone isn’t enough.

The pace of change today is accelerating. As leaders, we are expected to respond to shifting consumer behaviours, emerging technologies, evolving markets, and cultural dynamics, often all at once.

In nearly two decades of marketing leadership across Middle Eastern and global markets, I've built my reputation on doing what others said was impossible, from taking the first royal family member from the region to Israel, to creating publication

Marketers know this truth too well, you have about 2–3 seconds to make someone stop scrolling. If your reel doesn’t grab attention instantly, you’ve lost them to the next shiny thing.

As part of our leadership at Speed Challenge series, Georgina Bramall, Marketing Director at giffgaff, explores how purpose-driven leaders balance the 3 Ps, people, planet and profit, to drive both pace and impact, sharing practical approaches that empower teams and reframe marketing success beyond volume metrics.

In a marketing world obsessed with speed, true leadership means more than keeping up. Ishneet Kaur explores how stillness, flow, and coaching can empower leaders to guide change with clarity and intent.

Jonathan Hirasawa Ashton explores how AI is transforming marketing leadership, blurring lines between creativity, compliance and accountability, and why tomorrow’s most trusted brands will treat governance as a creative advantage.