Leadership

The Fellows Fundamentals: Assessing Brand Performance

As part of The Fellows Fundamentals series the late Tim Ambler discusses the importance of measuring brand performance through non-financial metrics (brand equity) and not simply relying on financial measures like ROI. 
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The Fellows Fundamentals: Optimising a Brand Portfolio

As part of The Fellows Fundamentals series Ruth Saunders takes us through the steps of optimising a brand portfolio.
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The Fellows Fundamentals: Positioning - strategy not poetry

As part of the The Fellows Fundamentals series, Daryl Feilding takes us through the steps to write a positioning for your brand with real life examples
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Introducing: The Fellows Fundamentals

Chair of Fellows England and International, Chris Macleod introduces The Fellows Fundamentals series; what it's all about and how it can help marketers of all levels.
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A career MOT by four of the best mechanics in the business

Oliver Lester talks of the golden opportunity, The Global Leadership Mentoring Programme was for him
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Cannes Lions 2025: Key Insights from The Marketing Society Correspondents

The Marketing Society's correspondents at Cannes Lions 2025 returned with a unified message: marketing has found its confidence again.
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Cannes Conversations 2025: ‘The Next Billion’ Leadership Brunch

Details of the honest chat about something that doesn’t get talked about enough: how brands can really understand and connect with the next billion consumers in emerging markets. These consumers—mainly in parts of Asia, Africa, and Latin America—are coming online fast.
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Cannes Lions 2025: A brave new world?

Most advertising and marketing communication is now driven by social media. Not so much social first, as social first, second, third and fourth but a quiet revolution is emerging. The annual Cannes (p)review from Julian Boulding
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Cannes Lions 2025: What Top CMOs Really Think About Modern Marketing Leadership

Two compelling CMO panels at Cannes Lions Festival of Creativity 2025 hosted by our very own CEO Sophie Devonshire at the Rotonde Stage laid bare the very the complex reality of being a top marketing leader today
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Why Marketing Matters

We asked our Members a simple question: Why does marketing matter to you? And unsurprisingly, their answers were anything but. What emerged was a rich tapestry of insights that reveals modern marketing is a dynamic force that shapes how we connect, communicate and create change in our world.
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