Inspiration for an extraordinary world
Kantar is home to some of the world's leading research, data and insights expertise. Collectively, our 30,000 employees offer the most complete view of consumers – the way they think, feel, shop, share, vote and view – in over a hundred countries worldwide. For the benefit of our clients, Kantar connects these specialists as well as providing access to the wider WPP group of companies and other partners.

We work with over half of the Fortune 500 companies, but we also work with small businesses, national governments, media owners and NGOs and even the occasional Hollywood film star.

Our offer covers the breadth of techniques and technologies, from purchase and media data to predicting long term trends; from neuroscience to exit polls; from large scale quantitative studies to qualitative research, incorporating ethnography and semiotics.

Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, across the world.

We go beyond the obvious – with intelligence, passion and creativity – to discover new directions, set strategies and plan actions that inspire extraordinary success.


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In 2016, Peter Wohlleben, a German forester, released his book describing forests as interdependent, communicative and cooperative. Wohllenben explains that

In the time it takes you to read this article nearly 1 million pictures will have been shared on Instagram.

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Born in the 1980s, is Design Thinking a victim of its own success?