Karim ElFiqi
Senior Vice President & Chief Marketing Officer, PepsiCo AMESA
Karim Elfiqi is Senior Vice President and Chief Marketing Officer at PepsiCo, leading marketing across the Middle East, Africa, and Pakistan. A passionate and entrepreneurial executive with over 20 years of experience, he has spent his career building iconic brands, leading transformative change, and driving growth across complex, high-growth markets.
Before joining PepsiCo, Karim spent nearly two decades at Procter & Gamble, where he held senior leadership roles across Europe, Asia, the Middle East, and Africa.
Often described as a candid and forward-thinking leader, Karim is known for turning around businesses and building agile, high-performing teams. He is passionate about leading with empathy, developing talent, and exploring the intersection of creativity, data, and leadership in shaping the future of marketing.
