Katherine Chan
Director, Client Services, The Trade Desk
Driving marketing effectiveness at The Trade Desk through data, technology and audience insights, with hands-on experience across client services, trading and analytics.
Katherine Chan is Director, Client Services at The Trade Desk Hong Kong, where she partners with brands and agencies to drive marketing effectiveness through data, technology, and audience insights. Her experience across client services, trading, and analytics gives her a unique perspective on changing consumer viewing habits, the rise of connected TV, and how advertisers can balance reach, attention, and performance in today's media landscape.
