Lars Maehler
Client Lead, Publicis Media Hong Kong and Head of Digitas Hong Kong
Lars Maehler is a German marketing leader born in South Korea, blending a unique international perspective with a knack for turning complex digital challenges into actionable triumphs. As Client Lead at Publicis Media and Head of Digitas Hong Kong, Lars thrives on forging strong stakeholder connections and inspiring teams to punch above their weight—consistently refining solutions to be in line with trends.
At the heart of his work is a deep fascination with AI's role in reshaping how users discover brands amid fragmented journeys—from AI overviews to evolving search behaviors. He leads a pioneering SEO division at Publicis Media, weaving AI into everyday tools for smarter data insights and seamless processes, while championing strategies like "One Search" to keep brands front and center. Trusted by global giants for cutting-edge regional and local SEO, Lars delivers workshops that demystify these shifts, helping organizations stay agile and visible in a world where attention is the ultimate currency.
His journey includes scaling a boutique agency from a handful of strategists to a powerhouse team of over 90, all while focusing on efficiency through smart process tweaks aligned with technological developments—making operations hum without the hype.
Outside the office - Lars channels his energy into gym, trail running and Hyrox races, as an aspiring above average athlete - When not chasing personal bests or networking across borders, he unwinds by prompting AI to create nighttime stories for his children, aqua scaping serene underwater worlds, and connecting with fellow innovators.
Whether decoding AI's impact on marketing or sharing tales of team-building grit, Lars brings energy, insights, and a global lens that leaves audiences ready to rethink their strategies.
