Inspiration: Changemakers Conference 2025 | Hong Kong
Hong Kong
1:30pm to 8:00pm // 14 October 2025
Register now
The Marketing Society Hong Kong’s annual Changemakers Conference is back on 14 October 2025, with thanks to our Headline Partners, Publicis Groupe & The Trade Desk.
As part of our series of conferences hosted in 6 countries over 6 weeks, Changemakers: Challenge delivers inspirational stories that will challenge your thinking from leaders both inside and outside of our industry while being in the company of our brilliant community.
CHANGEMAKERS: CHALLENGE
A call to action for marketers to not only adapt, but to lead and drive the change that is needed in today's world. As marketers, we are in a unique position to inspire transformation, disrupt the status quo, and create lasting positive change across industries and communities. We don't just sell products; we shape perceptions, challenge conventions, and spark movements.
At this Changemakers Conference, we’ll dive deep into the stories of those who have answered the challenge to change – the trailblazers who have turned adversity into opportunity and vision into impact. Our speakers will bring you fresh insights and innovative solutions on how marketers can be at the forefront of societal shifts, not just by responding to change but by being the ones who create it.
Join us for empowering sessions that will push you to think differently, act boldly, and harness your potential as a changemaker. From redefining purpose-driven marketing and championing sustainability to leading with authenticity and driving digital transformation, each speaker will offer invaluable lessons on how you can be a catalyst for positive change in your organisation and beyond.
This is not just a conference – it’s a challenge.
A challenge to think bigger, act braver, and make a measurable impact in everything we do.
The Marketing Society Hong Kong's annual Changemakers Conference is a half-day experience featuring new ideas, a chance to make new connections, a time for creativity and sparking debate and hosting a lineup of diverse and dynamic speakers who tell unforgettable stories that ignite change.
This year, Nellie Chan, Sophie Devonshire, and Kiri Sinclair will be hosting the event. Please scroll down to view our current speaker lineup, with more to be announced soon.
MEET OUR SPEAKERS
Sir Martin Sorrell
Chaela Volpe
Simon Holliday
Joy Gabotero
Andreas Krasser
Venue
Soho House33 Des Voeux Road West,
Sheung Wan,
Hong Kong
Date
14 October 2025Time
1:30pm - 8:00pm HKTDress Code
Smart CasualHeadline Partners


THE AGENDA
From Building the Brand to Building the Company: The Journey from CMO to CEO
Speaker:
- Randy Lai, CEO – McDonald’s Hong Kong
In this keynote, Randy will share her journey from shaping marketing campaigns to steering an entire company, revealing how her brand-building mindset now informs business strategy and leadership.
Under the Spotlight with Sir Martin Sorrell
Speakers:
- Sir Martin Sorrell, Founder and Executive Chairman - S4 Capital plc/Monks
- Moderated by Sophie Devonshire, CEO – The Marketing Society
Hear directly from one of the most influential advertising titans in our industry, Sir Martin Sorrell, who’ll join us on stage for an unscripted conversation. Expect candid reflections and sharp insights on the forces reshaping marketing and advertising, from the disruptive power of AI and data to the evolving demands of brands and consumers. He’ll share what keeps him awake at night, where he sees the next wave of innovation coming from, and how leaders can steer through challenge in an era of constant change.
The Brand Battle: Challenger vs Legacy
Speakers:
- Tat Lee, CEO - WeLab Bank
- Eric Lin, General Manager (Hong Kong, Macau & Taiwan) - Lee Kum Kee
- Moderated by Grace Chan
The most exciting battleground in marketing today is between the boldness of challenger brands and the resilience of legacy players. This panel brings together Challenger brand WeLab Bank and legacy powerhouse Lee Kum Kee. Together, they’ll explore the different ways brands navigate growth, disruption, and relevance. We’ll discuss how challenger brands approach marketing with creativity and rapid experimentation and at the same time, hear how legacy brands maintain trust, scale, innovation, and fight to stay ahead.
Challenge the Status Quo
Speaker:
- Chaela Volpe, Founder and Chief Strategist - IntegraComm and author of Brain-Fueled Workplace: Harnessing Neuroscience for Performance, Innovation, Transformation, and Growth
What fuels your workplace? Stressed and drained or thriving brains? In today’s race to innovate, transform, and grow, outdated work practices are sabotaging brain function, fueling burnout, and jeopardizing progress. As AI reshapes every industry, demanding employees do more, faster - the status quo must go. In this energizing kickstarter, Chaela Volpe shares insights from her book Brain-Fueled Workplace, offering a revolutionary neuroscience-based solution to rethink how we work, uplift the workforce, and optimize performance.
Marketing For Good with Splash Foundation
Speakers:
- Simon Holliday, Co-founder and Chief Development Officer – Splash Foundation
- Joy Gabotero, Programme Manager - Splash Foundation
- Moderated by Hina Wainwright
Challenge comes in many forms. For Splash Foundation, it’s about tackling issues of inclusion, equity, and safety in and around water as well teaching life skills, increasing confidence and resilience, and providing a voice. But perhaps the greater challenge is making people care. In this session, Simon and Joy will share how Splash uses storytelling, collaborations, and community-led campaigns to raise awareness. A session for marketers looking to harness purpose and drive impact.
TICKETS & PRICES
MEMBERS
This event is complimentary as part of your membership. Book now to reserve your place. You may secure your place by logging into your membership portal.
NON-MEMBERS
Our events are designed for our members as an opportunity to learn, be inspired and to meet and connect with like-minded individuals across the marketing landscape. If you are interested in joining us for this event and to experience the value our membership can offer, please request to join by clicking REGISTER NOW or email [email protected] with your interest (please confirm name, company & job title).
Please note this option is only available to non-members who haven't attended an event in the last 12 months and are senior brand-side marketers (no sales roles).
BY INVITATION
We welcome you to join this event if you have received an invitation from The Marketing Society Board Members or Speakers. The link to register will be in your invitation.
THE FAQS
I can't book on as a Member, what can I do?
If you are having trouble logging into your membership portal, please reset your password here: https://www.marketingsociety.com/login/forgotten
If you are yet to set up your membership portal, please set it up here (using the email address at application): https://marketingsociety.com/login/initial
For any questions, please email [email protected]
