Laura is a seasoned nonprofit leader with 13+ years’ experience in fundraising, marketing, and communications. Passionate about storytelling and customer experience, she excels in change management and strategic planning. As Director of Marketing and Fundraising at Worldwide Cancer Research 2018, Laura led a rebrand, digital transformation, and income diversification, achieving consistent growth. A trustee for Scottish Golf Charitable Trust, she advocates for diversity and inclusion. An alumna of the Marketing Academy Scholarship, and winner of the 2024 Marketing Society Scotland Inspirational Leader of the Year, Laura is dedicated to fostering talent, mentoring, and driving sector innovation, all while leading with empowerment and creating thriving, fun work environments.