Amplify Marketing Festival 2025 | Scotland

Scotland

9:30am to 5:45pm // 21 August 2025

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The world of marketing is spinning more quickly than ever. There are more channels, more diverse audiences, more tools, more data, more views. But, some would argue there is less clarity.

Join us at The Amplify Marketing Festival where we'll cut through the noise with an inspiring day of talks, workshops and debates.

Scroll down for our exciting new line up.

The Speakers

Laura Brady

Laura is a seasoned nonprofit leader with 13+ years’ experience in fundraising, marketing, and communications. Passionate about storytelling and customer experience, she excels in ...
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Mark Fowlestone

Mark co-founded multi award winning creative agency Multiply and has now 25+ years agency experience including both the Ogilvy network and as MD within the...
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Juliet Simpson

Juliet is Founder and CEO of Stripe Communications a PR, social, influencer & content agency with offices in Edinburgh and London. Employing over 50 staff...
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Peter Griffiths

Since the late 1990s, Peter has worked in marketing a variety of services and products, ranging from architectural and construction services to forklift tracks and...
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Ian McAteer

After over 40 years in advertising and marketing, in both London and Scotland, I stepped back from full-time agency life in May 2025, having led...
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Neil Walker

Neil is Creative Director at Dentsu Creative, a global creative digital network shaping today and tomorrow, creating meaningful connection between brands and consumers. Before Den...
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Venue

University of Edinburgh Business School
29 Buccleuch Place
Edinburgh
EH8 9NT

Date

21 August 2025

Time

9:30am - 5:45pm

Dress Code

Casual

WHAT'S HAPPENING WHEN

The Ogilvy Lecture

10:30am - 11:30am

The Ogilvy Lecture is our way of expressing our enthusiasm to preserve and promote David Ogilvy’s legacy. As a proud and passionate self-claimed Scot and one of the most famous names in advertising, David Ogilvy is an inspiration to many in our industry.

This year we've got a fantastic speaker lined up in Orlando Wood, Chief Innovation Officer at System1.

Sponsored by Ogilvy.

The Amplify Debate

12:00pm - 1:00pm

With the motion Marketing should be leading the way back to the office we have the following debaters lined up to argue their case:

For - Mark Fowlestone (Founder, Multiply) and Laura Brady (Director of Marketing & Fundraising, Worldwide Cancer Research).

Against - Juliet Simpson (Founder/CEO, Stripe) and Peter Griffiths (Head of Brand Marketing, Calmac Ferries).

The Debate will be chaired by Ian McAteer.

The Afternoon Sessions

2:00pm - 5:45pm

After lunch, we move into six breakout sessions with guests being able to choose three across the afternoon.

2:00pm - 3:00pm - A Nation Branding World Cup OR Employer Brand of the Year Launch

3:10pm - 4:10pm - The Best Beer Ads in the World OR The Cannes Lions Review

4:30pm - 5:45pm - The Creative Challenge: Clients vs Agencies OR Celebrating Craft: a masterclass in copywriting with Honorary Fellow Gerry Farrell

After booking your ticket, you will be sent a link to choose which breakout session you'd like to attend. Places are allocated on a first come first serve basis.

The After Party

From 5:30pm to 9pm

What's a festival event without an epic after party!

Join us for flowing drinks, street food, entertainment and great company at the Assembly Club Bar.

Sponsored by Dentsu Creative.

Key timings

From 9:30am - Registration & Refreshments
10:15am - Official Opening
10:30am - The Ogilvy Lecture
11:30am - Refreshment Break
12:00pm - The Amplify Debate
1:00pm - Lunch
2:00pm - The Afternoon Sessions (choose 3 x one-hour breakout sessions)
From 5:45pm - The After Party, Assembly Club Bar
9:00pm - Event Ends

Why Attend?

Amplify is more than a marketing event - it’s a celebration of creative thinking, collaborative spirit, and professional development rolled into one!

Whether you’re looking for strategic inspiration, peer-to-peer discussion, or simply the chance to take stock and reconnect, Amplify offers a day well spent. It’s grounded in the real challenges we all face in our industry, but with a focus on ideas and insight that can help move things forward.

Ticket information

Individual Members

Tickets are £199 + VAT for Members.

Please ensure you are logged into your account and click the Book your place button at the top.

Team Members

Team Members who have tickets as part of their package should log into their account and click on the Book your place button. Places are allocated on a first come first serve basis.

If you do not have a ticket as part of your Team Membership, you can still book a place via your website account. Tickets are £199 + VAT.

Non-Members

Tickets are £249 + VAT.

Our Members get priority booking. Please check back here w/c 21 July to find out if any tickets have been released.

Headline partner

Carat

Supporting Partners

Ogilvy Dentsu Creative

Venue partners

University of Edinburgh Business School Assembly Festival

Drinks Partners

Caorunn Gin Inverarity Morton Highland Spring

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