Peter Griffiths

Since the late 1990s, Peter has worked in marketing a variety of services and products, ranging from architectural and construction services to forklift tracks and wind turbines. For over a decade, he has been at Caledonian MacBrayne, looking after brand, marketing, and, more recently, business development.  Peter led the rebrand of this heraldic brand in 2023 and is looking forward to celebrating its 175th year in 2026. 

Peter has been on the board of numerous charities, including Rothesay Pavilion and Oban Cinema, and he currently sits as Chair of the UK-wide industry body Discover Ferries.