Matt Davies
Co-Founder, Better Briefs
Matt Davies is co-founder of BetterBriefs, a global advisory and training business dedicated to transforming how marketers craft and critique briefs. With a career rooted in agency strategy, Matt has held leadership roles at Design Bridge, Havas, Clemenger BBDO and more before launching BetterBriefs.
Passionate about the power of clarity, Matt has co-authored major research projects including The BetterBriefs Project and The BetterIdeas Project, in partnership with the IPA and WFA, to raise industry standards around briefing and creativity.
Known for his calm, considered and thorough approach, Matt brings more than two decades of experience working across global markets with some of the world’s most ambitious brands. He is regularly invited to speak on topics like brief writing, creative effectiveness and brand strategy—and helps leaders unlock better commercial results through better briefs.
