Accelerate: Winning Starts with a Better Brief | UAE

Successful marketers know one thing for certain: a well-written brief is the foundation of great marketing. It sets brands apart, helps budgets work harder, and prevents the costly spiral of confusion, delays, and rework that poor briefs create.

We know that in this region in particular, the standard of brief writing is poor, usually driven by ‘urgent’ demands without providing clarity and context.

In this session, presented in collaboration with Dubai Lynx and Better Briefs you can look forward to a highly practical session designed to sharpen your strategic and creative thinking. Joining us to hear from the Better Briefs founders Pieter-Paul won Weiler and Matt Davies who will share the current state of marketing briefs through their global research.

This online session is open to all marketers looking to strengthen their creative impact and elevate the quality of their briefs.