Mohammed has 30 years of experience across global Top 100 ranked multi-nationals. Following a strong grounding in Finance, Mohammed became a dedicated marketer, developing his skills in strategy, research, planning, partnerships, product, brand and digital.

He’s a strong believer in marketing led business that drives value to the bottom line, bringing this philosophy to extensive senior tenures at Citibank, Procter & Gamble, HSBC and Visa. He was the executive sponsor for the Mental Health and Wellness plus Women’s Leadership Networks at Visa, both areas he still passionately champions.

Mohammed is also The Marketing Society GCC Chair.