Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud.
Episode 1 ‘In My Humble Opinion...nobody ever got fired for buying the safest brands.’
A deep dive into the often-overlooked importance of brand in B2B marketing and purchasing decisions. We're joined by Billy Hamilton-Stent, Chief Strategy Officer at Publicis Pro, and special guests Mimi Turner and Jann Schwarz from Marketplace Innovation at LinkedIn Marketing Services.
What do we cover?
● The challenges of measuring brand impact in B2B marketing
● The need for a more holistic approach to B2B marketing strategies
Whether you're a B2B marketer, sales professional, or business leader, this episode offers valuable insights into the power of brand in driving B2B growth and success.
Listen to the podcast.
