Nishma Patel Robb

Nishma Patel-Robb built brands at Google and YouTube. Now she helps leaders build their future with AI. For a decade, as Senior Director of Brand and Reputation for both in the UK, she launched YouTube commercially, worked at the heart of the creator economy and helped bring Bard, now Gemini, to market. She is in Campaign's Power 100 Hall of Fame, one of Ad Age's EMEA Women of the Year, a Fellow of The Marketing Society and the IPA, and a TechWomen100 Editor's Choice. At 50 she walked away to found Switched ON, where she is a trusted advisor to businesses on brand and AI and an AI coach to senior executives. Her message, delivered with no jargon, no hype and a little touch of sequins, is simple: you're not behind.