In the latest episode of the Shiny New Object podcast, Tatyana Jones, Director of Consumer Marketing at Bausch + Lomb, delves into the power of simplicity in marketing. With a focus on doing the common, uncommonly well, Tatyana highlights three key pillars for brand success: reinventing the core business, driving innovation, and effective collaboration with stakeholders. Listen in to discover how this back-to-basics approach can cut through the noise and lead to more effective brand development for CPG marketers.
The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net
https://podcasts.marketingsociety.com/episode/doing-the-common-uncommonly-well-with-bausch-lombs-tatyana-jones Tue, 08 Aug 2023 12:38:00 +0100 26:02