People development theories often use the idea of T-shaped talent to show that those who specialise in one area become successful contributors to their organisation. However, Zach Doty, Online Marketing Director at AT&T, believes that “one-trick ponies get shot” and that you need to branch out and get domain expertise and a multi-faceted knowledge of your craft to be truly effective. That’s Pi-shaped talent and his Shiny New Object, which he explains in the latest podcast episode.
The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net
https://podcasts.marketingsociety.com/episode/atts-zach-doty-on-the-pi-shaped-talent-that-gets-results Tue, 29 Aug 2023 17:02:00 +0100 22:18