Slow design is the future of marketing, according to Rebecca McCowan, Design Lead at the Coca-Cola Company and our latest guest on the Shiny New Object Podcast.
Find out why brands go too fast and re-brand too much, as well as the merits of letting people engage with brands in a way that lets them learn along the way, rather than giving them all the information from the very beginning. Rebecca also shares the secrets behind the Coca-Cola Christmas and tells us why so many design briefs get things wrong - and how to fix it.
The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net
https://podcasts.marketingsociety.com/episode/slow-down-to-get-better-results-from-your-design-strategy Tue, 24 Oct 2023 09:55:00 +0100 26:51