Episode 7
In this episode, Barry talks to Gill Wylie from Frame and Vic Milne from Leith about Planning & Strategy. They discuss some of the planning & strategy myths, delve into the mystique and debate whether there is an optimum balance of instinct & intuition vs. theory and try and ultimately try and simplify what it actually is - and therefore also isn’t.
In this first short series, The Lane Agency speaks to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics - from the trials and tribulations of starting and building a successful marketing agency to marketing innovation within the drinks industry, the hot topic of sustainability and marketing in a pre and post-Covid world. This podcast series highlights the creativity, passion, resilience, and success of some of our talented industry colleagues.
This podcast series is bought to us by The Lane Agency.
https://podcasts.marketingsociety.com/episode/leading-conversations-planning-strategy-mythbusting 2024-01-19T10:11:00.000Z 50.81082875