In digital marketing, capturing consumers' attention has become a primary challenge. How do you stop someone from scrolling past your ad? According to Rishi Mulgund, Performance Marketing Director at Haleon, it's all about using sound to make a connection and convey authenticity.
Find out why audio is crucial to creative effectiveness on the latest episode of the Shiny New Object podcast.
The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net
https://podcasts.marketingsociety.com/episode/audio-that-stops-your-ads-being-skipped 2023-12-19T16:03:00.000Z 24.6130068podcast date