Highlights and insights from Navigate: Now and Next 2026 Singapore. Fixing the organisation before chasing innovation. The discussions centred on organisational complexity as the real barrier to progress, with siloed teams, fragmented KPIs and disconnected systems consistently identified as the issue no amount of AI investment can fix on its own. The emphasis was on brand being built through experience rather than communication, discovery shifting decisively to social and creator platforms, and connected systems beating collections of disparate tools, with marketing success increasingly dependent on organisational clarity and integration rather than the technology itself.

Highlights and insights from Navigate: Now and Next 2026 Scotland. The human edge in an AI world. The discussions centred on what remains uniquely human as AI capabilities grow, from creativity and cultural intuition to the neurobiology of purpose and the commercial power of genuine community. The emphasis was on AI adoption as a leadership decision rather than a technology one, with a consistent reminder that opinion, authenticity and the courage to invest in what AI cannot manufacture are what will set brands and leaders apart.

Highlights and insights from Navigate: Now and Next 2026 England. Marketing for an AI mediated future. The discussions centred on how AI is changing the customer journey itself, from AI discoverability and the rise of the B2A era to the commercial cost of overlooking multicultural audiences and the breakdown of the brand versus performance divide.

Highlights and insights from Navigate: Now and Next 2026 Hong Kong. Leading through complexity and fragmentation. Hong Kong's discussions centred on leadership in an increasingly fragmented environment. The emphasis was on navigating short-term commercial pressures while maintaining long-term thinking, managing increasingly complex customer journeys and recognising that strong leadership and human judgement are essential in a world of accelerating automation.

On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Media Innovation & Effectiveness Winners - Lidl Jacket by Lidl, Droga5 London & OMD

On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards.Growth through Innovation & Technology - Supported by Marketing Lounge Partnership - Get Out There - a new creative strategy that landed big results by easyJet & VCCP ZAG

The afternoon sessions at Navigate: Now and Next 2026 explored leadership, transformation and the changing role of marketing in a world shaped by AI, uncertainty...

The marketing leaders getting the most from AI aren’t the ones with the best tools or the biggest budgets. They’re the ones who are personally, visibly and continuously learning.

Marketing is embracing AI but with mainly surface-level usage. The reality of this means a function best placed to benefit from AI, is quietly missing it entirely. Joe Hildebrand explains.

When AI can generate content at scale, human experience, judgment and authenticity are our most powerful and irreplaceable competitive advantage, Allison Beattie explains why.