Innovation
When AI meets culture: Are Gen AI models truly multicultural?
AI has made significant strides in being multilingual, but can it ever be truly multicultural?
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Why Marketing Matters
We asked our Members a simple question: Why does marketing matter to you? And unsurprisingly, their answers were anything but. What emerged was a rich tapestry of insights that reveals modern marketing is a dynamic force that shapes how we connect, communicate and create change in our world.
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Leading the Innovation Conversation: how to be a pioneering changemaker
We are delighted to partner with global advertising technology leader The Trade Desk on an important new report exploring the evolving priorities and collective perspectives on marketing innovation.
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SXSW London 2025: The Zeitgeist of the Beautiful Collisions
From AI to psychedelics, brand love to sleep health -the maiden SXSW in London hit like a sugar rush. Member Tanvir Siddiqui gives his review of SXSW London 2025.
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AI sludge is great soil for difference
“There it is again, that funny feeling”, sings Bo Burnham in his Netflix comedy special, Inside, lamenting the sheer oddness of our tech-drenched world.
Well, buckle up because we are heading into more funny feelings as AI makes whole brands feel like Arial font rendered in 8K. An article from BBH London
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The Digital Day Series 2025: Global Marketing Insights
The Marketing Society's Digital Day Series 2025 brought together marketing leaders across five global hubs - Scotland, Singapore, UAE, England and Hong Kong, to explore the rapidly evolving intersection of technology and marketing.
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One Night Brander or Loyalty Lover?
At The Marketing Society’s The Digital Day 2025, MLP's Sarah Turner and Simon Jamieson took to the stage to explore an increasing challenge for brands in the digital age…
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Notes from The Digital Day England 2025
Highlights and key take aways from The Digital Day England 2025 event
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Differentiating in a sea of sameness and bagging a fl-amazing Golden Quarter
Sannah Rogers reviews The Digital Day 2025 with an in depth appraisal of how Very successfully competes with the likes of Amazon and Shein using integrated digital and traditional media campaigns.
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How Your Digital Advertising Money Is Being Wasted
Digital advertising is full of costly inefficiencies but by investing in fraud detection, transparent reporting, meaningful KPIs, better data utilisation, and strategic automation oversight, marketers can make every dollar spent, count.
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