Rachael Bews

Ten years ago, SEO was about keywords, backlinks, and gaming algorithms. But the rise of AI, from generative search to predictive analytics, has completely changed the playbook. Today, it’s not about guessing what works around Google's updates — it’s about understanding how AI interprets intent, context, and authority, and how brands can adapt before they’re left behind.

Rachael Bews is an expert on how AI-driven search intelligence is redefining visibility, why traditional SEO tactics are losing ground, and what strategies actually drive sustainable growth in an era where algorithms learn faster than marketers.

From advising CMOs on global campaigns to championing ethical marketing practices, Rachael has become a trusted voice for organisations looking to scale sustainably in a digital-first world.

Industry recognised she is also a sought-after speaker and panellist on marketing innovation, equality, and the future of AI. With Nu Coton, Rachael is proving that data-driven performance doesn’t have to come at the cost of ethics or imagination.