David Kean – “Getting to Yes: The Challenge of High-Stakes Conversations”: Learn proven techniques to navigate high-pressure discussions with clarity, empathy, and influence. Ella Greenwood – “The Power of Story: Challenging Stigma Through Film and Creativity”: Discover how storytelling can reshape perceptions, break stigma, and drive social change. Tony Anderson – “Launching an Airline on a Wing and a Prayer”: Explore the lessons behind easyJet’s rise and the power of entrepreneurial brand-building. Alicia Teltz – “LinkedIn Personal Branding & Social Selling”: Master strategies to build a standout digital presence and drive impact through authentic engagement. Dan Sullivan & Caroline Olechowski – “Reimagining Health: Innovation and Brand Transformation at Bupa”: See how innovation, purpose, and storytelling are redefining one of the UK’s most trusted brands. Panel: “Marketing in the Age of AI: Ethics, Trust, and Transformation”: Unpack the opportunities and ethical dilemmas shaping marketing’s AI-driven future. Wayne Deakin – “When Change Meets Creativity”: Learn how creativity, technology, and human insight combine to drive transformation and growth. Beth Shriever MBE & Petra Cameron – “Winning Partnerships: From Brand Strategy to Sporting Success”: Gain insight into building authentic, purpose-led brand partnerships that deliver mutual value. Panel: “The Attention Economy: Crafting Stories That Stick”: Explore how to create stories that connect across short- and long-form platforms in a crowded media landscape. Laura Bates – “AI & Emerging Technologies”: Examine how AI is reshaping workplaces and marketing, and how to ensure ethical, inclusive innovation. Beth Sherman - "Using Humour to Build Trust and Drive Action" - Discover an immediately implementable framework grounded in the principles of comedy that shows how humour, used strategically, builds trust, drives action, and achieves measurable results.