Rani Patel Williams

Business Partner, Livity

Rani is a Business Partner at Livity, and has a firm belief that advertising can be purposeful, affecting real change at a local and societal level. Throughout her career, she’s turned this belief into reality time and time again, delivering impactful, youth and female-led category work. She is also founder and creative director of non-gendered brand FANGIRL that celebrates black and LGBTQIA+ community. And also co-founder of #BrandShareTheMic an initiative to get brands to amplify young black voices by handing over their IG to them.

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Today is October 30 2020, and as we reach the close of Black History Month, the question I ask myself
According to Dale Carnegie, ‘Inaction breeds doubt and fear. Action breeds confidence and courage.’
Dear marketers and advertisers, In the wake of George Floyd’s death we’ve seen some of you provide messages of support