Latest reviews

Brave: a union and a dog

Brave was the big idea of this year’s Marketing Society conference.

Our Brave Conference: a dozen extraordinary stories

By Hugh Burkitt, Marketing Society Global Ambassador

As marketing conferences go, it was, well…brave.

It was called the Brave Conference but that wasn’t the only theme to emerge from this fascinating Marketing Society event.

On stage with Generation G

Once upon a time, you knew where you were, with The Marketing Society.

The light and dark sides of inspiration

Who wouldn’t want to be inspired? Invigorated, positive, motivated, uplifted.

BRAVO BRAVE 2018 - ANYTHING BUT YOUR USUAL CONFERENCE

Big wave riders, violin virtuosos, refugee film-makers, Saudi lady mountaineers, healthcare pioneers and the odd CMO.

10 things we learned at our Brave Conference 2017

We were thrilled to share the Brave Conference 2017 with so many of you in London, New York and Dubai today

The Guardian scoops Brave Brand of the Year Award

The Guardian, one of the UK's most admired media owners, was voted The Marketing Society's Brave Brand of the Yea

Hugh Burkitt's thoughts on our Brave Conference

This year’s Annual Conference has departed radically from the Society’s usual pattern of inviting successful marketers to reveal their secrets

Something We Can All Understand

When I first started working in this industry, the acronyms threw me. An email would be peppered with CMO, RFI

Let's stop pretending we're brave

First, a confession: we've recently banned the word 'brave' at Creature.

Ruby Wax: just what the doctor ordered

I’m no psychiatrist, so it only recently clicked with me that mental illness is simply the fuzzy, cerebral, maybe even spiritual twin, of physical illness

Ruby Wax: waving the flag for mental health change

In an age where celebrity is perceived as king it is powerful when those in the public eye speak out

Business Gets Emotional

“Emotions have no place in business, unless you do business with them.” Friedrich Durrenmatt

Marketing measurement in the UK: The senior marketer POV

Gain Theory's Claudia Sestini discusses the numbers behind marketing excellence.

What if your higher purpose is to sell chocolate?

'it's only worth advertising something if you had something worth advertising' 

What we can expect from tomorrow’s customer

I suspect a few of us arrived home a little later than expected from the Tomorrow’s Customer Retail Dinner

Improve boardroom credibility by being bold

Ruth caught my attention during the Ones To Watch workshops as she was one of the most inspirational speakers.

She

Six lessons for marketers from the election

From campaigns and strategies to evidence and demographics.

A professor's insight into a political dinner

The irony of debating digital elections in Churchill’s War rooms was not lost on those attending The Marketing Society and